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Resume

Experience

2017- Present

Senior Program Manager, PsychPRO

American Psychiatric Association

Washington, DC

● Assist in planning and managing registry development projects to ensure objectives are met and deliverables are ready on time and within budget.
● Develop and implement business plans and procedures and monitor their relevance and effectiveness.
● Spearheaded registry marketing in collaboration with the marketing department.
● Primary liaison for clients and vendors, facilitating onboarding, troubleshooting, and general customer service.
● Collaborate on multi-department teams that utilize the registry for research grants.

2012-2018

Strategic Marketing Consultant

Dynamic Development Advisors, LLC 

Washington, DC

• Provided strategic planning, marketing, public relations, and communications for associations, government entities, and service providers within the captive industry.
• Successfully Increased attendance and revenue by 200% in a single year for an association in decline by conducting a strategic marketing analysis, implementing a new marketing plan and communications strategy, and planning and coordinating a 300-attendee international trade show and conference.

2000 - 2012

Director of Membership

Vermont Camptive Insurance Association

Burlington, VT and Miami, FL

• Increased membership by 100%, redesigned the exhibit and sponsorship offerings to increase revenue by 200% and was personally responsible for half of the association's 1.5M budget.
• Responsible for all membership recruitment and retention efforts.
• Managed all non-dues revenue, including the sale of advertising, sponsorships, and exhibits.
• Directed all aspects of conference exhibits, sponsorships, and advertising.
• Collaborated with staff to identify new and enhanced education, member services, and communications.
• Worked with the State’s Insurance Department cross-promotion at industry events and conferences.
• Represented the Association at regional meetings and industry conferences.
• Managed the database and contacts, including the selection of a new AMS and migration of data.
• Assisted with content creation for digital and print communications.
• Staff liaison to Membership Committee.

Education

1990 - 1994

Catholic University of American

BA, Political Science and Business Management

Washington, DC

2023

Leadership Institute

Campaign Leadership College

Arlington, VA

Professional skillset

Project Management

Strategic Communications

Teamwork & Collaboration

Digital Analytics

Languages

English (native)

Spanish(proficient)

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