Services

Selected
Engagements.

Barbara takes on a select number of engagements each year across four areas of practice. All four are unified by a single through-line: she is the bridge between Hispanic America and American conservative power.

Ronald Reagan quote: Latinos are Republicans... They just don't know it yet!
Executive strategy session
01

Political Consulting & Government Relations

Strategy rooted in experience.

From candidate campaigns to party infrastructure, Barbara brings three decades of hands-on political experience to every engagement. She advises on messaging, coalition building, voter outreach, and the nuanced dynamics of Hispanic conservative politics.

Ideal For

Candidates, campaigns, party committees, and political action committees seeking experienced strategic counsel.

What's Included

  • Campaign strategy and messaging
  • Hispanic voter outreach
  • Coalition and stakeholder mapping
  • Debate and media preparation
  • Post-election analysis
02

Community & Organizational Development

Building institutions that last.

Barbara has spent her career building organizations from the ground up — chapters, coalitions, and civic bodies that outlast any single election cycle. She helps nonprofits, civic groups, and associations develop the leadership, structure, and culture to grow.

Ideal For

Nonprofits, civic associations, Republican clubs, and community organizations at any stage of development.

What's Included

  • Organizational assessment and restructuring
  • Leadership pipeline development
  • Board governance and training
  • Membership growth strategy
  • Strategic planning facilitation
03

Strategic Communications & Public Relations

The right message, to the right audience.

Effective communication is the difference between a movement and a moment. Barbara helps organizations craft narratives that resonate — across media, across cultures, and across the political spectrum — with particular expertise in reaching Hispanic audiences.

Ideal For

Organizations, campaigns, and executives seeking to sharpen their public voice and expand their reach.

What's Included

  • Messaging and narrative development
  • Media training and spokesperson prep
  • Hispanic media strategy
  • Crisis communications
  • Op-ed and editorial support
04

International Relations & Diplomatic Engagement

Bridging nations, building trust.

With experience spanning 15+ countries and deep ties to Latin American diplomatic and political circles, Barbara advises on international engagement strategy, cross-border coalition building, and the intersection of U.S. domestic politics with hemispheric affairs.

Ideal For

Government agencies, think tanks, international organizations, and businesses operating across the Americas.

What's Included

  • Latin American political landscape briefings
  • Diplomatic protocol and relationship building
  • Cross-border coalition strategy
  • Conference and delegation planning
  • U.S.-Latin America policy advisory
Barbara Casanova with a group of colleagues and leaders

Let's Talk

Not sure where to start?

Start with a conversation. Tell me what you're navigating and we'll figure out together whether and how I can help.